INSIGHTS

Phase at Taiwan International Coffee Show 2025 - Our Debut on the Global Stage
The energy at the Taiwan International Coffee Show 2025 was electric — and this year, Phase made its long-awaited debut.From November 14–17, we joined thousands of coffee professionals, roasters, and innovators from around the world in Taipei, showcasing the next evolution of freeze-dried coffee technology. Innovation from Malaysia — Powered by WhiteXtar Technology Phase Malaysia, operating independently but powered by WhiteXtar's technology, brought a full display of freeze-dried coffee, tea, and cocoa solutions.Our booth became a hub for café owners, distributors, and product developers curious about how freeze-dried coffee can... Read more...
Phase at Taiwan International Coffee Show 2025
Phase is set to make its mark at the Taiwan International Coffee Show 2025, happening from 14–17 November at the Taipei Nangang Exhibition Center. This milestone marks our official expansion into the Taiwan market a dynamic region known for its coffee culture, craftsmanship, and creativity. At the show, Phase will present its OEM and ODM capabilities, featuring freeze-dried coffee, tea, and cocoa solutions, as well as the newly-launched OnePress solution. Visitors can expect to explore the Phase Coffee Experience Bar, where we’ll demonstrate how technology, flavor, and design merge into... Read more...
Freeze-Dried Coffee Solutions Explore with Phase
Instant coffee doesn’t have to taste instant and that’s where Phase comes in.Through our proprietary freeze-drying technology, we capture and preserve up to 95% of coffee’s natural aroma and flavor that are often lost in traditional spray-drying. Our process starts with carefully roasted beans, followed by precise extraction and low-temperature dehydration that maintains the delicate flavor molecules. The result? Coffee that dissolves instantly even in cold water while retaining the depth, aroma, and body of a freshly brewed cup. Phase offers full-chain OEM and ODM services, covering every stage from roasting... Read more...
Sister Company Joins Host Milano 2025 - Connecting Asia to the World
This year, our sister company proudly represented Phase’s extended collective at Host Milano 2025, one of the world’s largest hospitality and coffee trade fairs held in Milan, Italy. The showcase highlighted Southeast Asia’s fast-growing coffee ecosystem from roasting innovation and equipment engineering to sustainable manufacturing and product design. The participation marked a major step forward in building global connections and strengthening our international footprint. Host Milano provided valuable insights into global market trends, emerging technologies, and partnership opportunities all of which will fuel Phase’s continuous R&D and export strategy. As part... Read more...
Phase at MIFB 2025 - Elevating Coffee Technology in Food Innovation
At the Malaysia International Food & Beverage Trade Fair (MIFB), Phase showcased how coffee innovation is expanding beyond the café. Our display featured freeze-dried coffee , custom extractions, and ready-to-mix beverage prototypes demonstrating how coffee technology can integrate seamlessly into your business. The spotlight was on our fully integrated manufacturing ecosystem, which combines roasting, extraction, and freeze-drying under one roof. With a growing network of partners across Malaysia, Indonesia, and Taiwan, Phase continues to position itself as a regional leader in coffee technology and contract manufacturing. Our presence at MIFB... Read more...
Roasting Equipment Ready to Roast
The Phase roasting facility is now fully operational  equipped with a dual-capacity system of 120kg and 60kg roasters, designed to meet the demands of both specialty and industrial-scale production. Our roasting division isn’t just about volume  it’s about precision. Each batch is managed through advanced digital profiling, ensuring consistent roast curves and repeatable results across every origin. The 120kg machine handles large-scale production, while the 60kg system is dedicated to small-batch development, R&D, and customized profiles for clients. With this upgrade, Phase Malaysia now delivers complete coffee solutions  from green... Read more...